Rita’s Lab is a dynamic and innovative company headquartered in Pune’s Pimpri-Chinchwad area, Maharashtra, India. Founded and led by Raviranjan Pathak as the Founder, Owner, and Operations Head, Rita’s Lab is dedicated to redefining luxury in wellness and personal care. With a strong foundation in pharmaceutical expertise and a passion for science-backed solutions, we create premium products that make high-quality health, hair, and skin care accessible to everyone.

Our vision is bold yet simple: to bring luxury within reach for people worldwide. We believe true wellness and beauty shouldn’t be exclusive—they should empower individuals everywhere to feel their best. From our base in Pune, we are expanding operations globally, with plans to launch innovative products across our portfolio and reach markets far beyond India.

Under the Rita’s Lab umbrella, we proudly house three luxury brands, each crafted with precision, transparency, and a commitment to excellence:

• Vexora — Our premium nutraceutical line, focused on science-backed nutrition for immunity, wellness, digestion, weight management, and overall vitality. Vexora delivers pure, high-performance supplements designed for modern lifestyles—no fillers, just effective results.
• Stellora — Our specialized hair care brand, dedicated to nourishing, restoring, and revitalizing hair from root to tip. Stellora combines advanced formulations to combat frizz, promote growth, and deliver salon-worthy shine and health.
• Aureca Derm (also known as Aurcea Derm) — Our luxurious skin care brand, offering targeted solutions for radiant, healthy skin. From daily essentials to advanced treatments, Aureca Derm emphasizes clean, effective ingredients for glowing results.

Rita’s Lab is more than a company—it’s a partnership in progress. Rajesh Choudhary serves as Co-Founder, Idea Architect, Brand Head, and Strategic Partner, bringing visionary leadership to drive innovation and growth across our brands.

As we prepare for worldwide expansion, we are excited to introduce many new products under Vexora, Stellora, and Aureca Derm. Our journey is fueled by a commitment to quality, integrity, and making luxury wellness a reality for all.

Join us in transforming health and beauty—one accessible, exceptional product at a time.

From Pune to the World — Rita’s Lab: Where Luxury Meets Reach.